Eli Keren is Co-founder and CEO of P.F.C., a personal finance app that helps users keep tabs on their money. The Swedish fintech P.F.C. was founded in 2012 as Betalo, building financial products and services with technology at the core. P.F.C. was launched at the end of 2018 and attracted more than 60 000 users during its first year. In 2019, P.F.C. was named Challenger of the Year in Privata Affärer’s competition Bank of the Year.

Eli is a passionate entrepreneur and a seasoned fintech professional, always with the customer at heart. His past ventures include Sleepo and a photo sharing community long before selfies existed.

Appears in:

Panel discussion: "Nordic challenger banks panel / opportunities and challenges"

13/02/2020 / 11:25 - 12:00

Digital-only banks, also known as challenger banks, provide excellent client service, user-friendly interfaces, transparent fee structures, competitive pricing, spending stats, and even Instagram-like stories…  As this sector continues to gain momentum worldwide with new players entering the market every month, it is vital to understand what is happening in the Nordics. What were the main challenges of establishing your neo bank and how have you overcome that? What is your growth path going forward, in terms of product portfolio and geographical presence? What were your key learnings for the do’s and don’ts in creating a successful challenger bank?