John Erik Setsaas is VP of Identity and Innovation at Signicat. With over 20 years’ experience in identity and over 30 years in software product development – John Erik is a pioneer in the identity space. Before joining Signicat, John Erik was Chief Development Architect for SAP Identity Management and taught ecommerce, identity services and security at Buskerud University College in Norway. He is also a board member of the EEMA, Europe’s leading digital identity think tank, and has received the EEMA Lifetime Achievement Award. 

A seasoned speaker, he has presented at international conferences including Money20/20, OIX, Trustech and World eID & Cybersecurity.

Appears in:

Keynote: Digitizing customer interactions – Are you sure you do it right?

13/02/2020 / 13:30 - 13:45

Increasing competition. Soaring costs for customer acquisition. Consumers expecting frictionless customer experiences. All these put pressure on modern businesses. In a market where products have become a commodity, user experience and the ability to meet the requirements about KYC, AML and PSD2 has become the holy grail. Winners in the digital race have something in common; they consider the whole customer journey from onboarding to self-service and understand the crucial role digital identity plays in getting this right.