David Larsson

David Larsson

CEO at Sileon AB

David Larsson has a master’s degree in economics from Uppsala University and has a background from Mekonomen Group as COO and member of Group Management. Prior to that, David has held Swedish and international roles within Microsoft for 16 years, such as CFO, vice president and marketing and product manager. David has been Sileons CEO since 2020, he joined as CCO in 2017 

Appears in:


09:53 -

This panel discussion will focus on the topic of whether or "Buy Now, Pay Later" (BNPL) strategies should be implemented by companies and, if so, how and where to start. The panelists will share their perspectives on the potential advantages and risks associated with BNPL strategies, discuss best practices for implementing such strategies, and describe how these strategies have been successful (or not) in their own organizations. The panel will also explore the impact of BNPL strategies on customer loyalty and satisfaction, as well as the importance of understanding customer needs when planning BNPL strategies. Finally, the panel will discuss the importance of data-driven decision-making and how companies can use analytics to inform their BNPL strategies.

With: Harry BrunowDavid LarssonStig JohanssonHubert de LindeSebnem Erener

Part of Lending and Embedded Finance