Harry Brunow

Data & Services Principal at Mastercard

Harry is an experienced financial services professional with a knack for finding simple solutions to complex issues. At Mastercard Data & Services he is responsible for business development across customer segments, from financial institutions to retail and beyond. Insights powered by Mastercard's transaction data, global reach and experienced people, combined with Harry's constant effort to remain on top of recent developments in the payments space gives him a deep knowledge of consumer behaviour and preferences.

Appears in:

Thursday

09:53 -
10:23

Every company should have their BNPL strategy - but how and where to start?

This panel discussion will focus on the topic of whether or "Buy Now, Pay Later" (BNPL) strategies should be implemented by companies and, if so, how and where to start. The panelists will share their perspectives on the potential advantages and risks associated with BNPL strategies, discuss best practices for implementing such strategies, and describe how these strategies have been successful (or not) in their own organizations. The panel will also explore the impact of BNPL strategies on customer loyalty and satisfaction, as well as the importance of understanding customer needs when planning BNPL strategies. Finally, the panel will discuss the importance of data-driven decision-making and how companies can use analytics to inform their BNPL strategies.

With: Harry Brunow David Larsson Stig Johansson Hubert de Linde Sebnem Erener

Part of Lending and Embedded Finance