Iida Lähdemäki

Iida Lähdemäki

Director, Partnerships at Enfuce

Iida Lähdemäki is the Director of Partnerships at Enfuce, a cloud-native European payment processor. She drives the company’s growth through building strong relations and strategic partnerships in the fintech ecosystem to enable innovation and new business. With her strategic approach and deep understanding of the ecosystem, she is a key enabler in Enfuce’s capability of providing an end-to-end payment solution to clients with efficient time-to-market and supporting them in creating new revenue streams and competitive business models. Prior to Enfuce, Iida worked for 10 years in business development, stakeholder management and strategy roles in banking and other industries.

Appears in:


09:15 -

This panel discussion will focus on how to incorporate payments and other financial services into product offerings. Panelists will discuss the importance of understanding consumer needs and preferences when building financial products. The conversation will also touch on how data and analytics can provide insight to improve the customer experience and ensure product success. Finally, the panelists will discuss best practices for creating secure and compliant products that meet regulatory standards.

With: Stig JohanssonIida LähdemäkiAndreas BjerkePasi Ilola

Part of Lending and Embedded Finance