As co-founder of Sthlm Fintech Week and _Fintech & New Sales Manager for Nordics and Baltics at Mastercard _Lana has been an essential part of putting Stockholm on a map of most innovation fintech cities in Europe. Lana will lead two Tracks this year: Lending and Embedded Finance and Open Banking & Open Finance. Lending and Embedded Finance discussions will focus around key strategies for implementing embedding finance and BNPL strategies. During Open Banking & Open Finance we’ll cover challenges of data sharing in the open banking space and how companies are leveraging open banking to create new opportunities.