Louise Åsheim

Stockholm, Sweden

Im a CMO, board member, leader, mother, feminist, empathic with a passion for branding, tech and finance. I lead the marketing team(currently 7 people) and are a part of the senior management team at Insurely(we're creating win-win experiences for the finance industry with the help of open data)and I'm a member of the board at Svenska Sjö, a Swedish insurance company for boats (I represent one part of the 20% of women in total in both constellations). I foster inclusiveness and vulnerability in my leadership as I believe that will make teams perform better. A part from that, I build brands that plays on bold emotions to reach long-term growth. Which I believe is one out of three major pillars(psychological safety and creating diverse teams represent the other 2 which is problematic because that prevents us to attract women in the first place) where the financial industry and fintechs are lagging behind.